Introduction
This Cookie Policy explains what cookies are, how SimileVsMetaphor.com uses them, and how you can manage your cookie preferences. By continuing to use our website, you consent to the use of cookies as described in this policy.
This Cookie Policy should be read alongside our Privacy Policy athttps://similevsmetaphor.com/privacy-policy/ and our Terms & Conditions athttps://similevsmetaphor.com/terms-and-conditions/.
1. What Are Cookies?
Cookies are small text files that are placed on your device — such as your computer, smartphone, or tablet — when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and provide information to website owners.
Cookies do not contain viruses or harmful software. They cannot access other files on your device or collect information beyond what is described in this policy.
There are two main types of cookies based on how long they last:
- Session cookies — These are temporary cookies that are deleted from your device as soon as you close your browser. They help the website function properly during your visit.
- Persistent cookies — These remain on your device for a set period of time or until you delete them manually. They help the website remember your preferences on return visits.
2. Types of Cookies We Use
SimileVsMetaphor.com uses the following categories of cookies:
2.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. Without them, certain features of the site may not work as intended. They do not collect any personally identifiable information and cannot be switched off.
Examples of what they do:
- Ensure pages load correctly
- Remember your session as you navigate between pages
- Support basic website security
2.2 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our website by collecting anonymous data. We use this information to improve the structure, content, and performance of SimileVsMetaphor.com.
We use Google Analytics for this purpose. Google Analytics collects information such as:
- Pages visited and time spent on each page
- How you arrived at our website (e.g. search engine, direct link)
- Your general geographic location (country or city level only)
- Device and browser type
Google Analytics does not collect personally identifiable information. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout.
2.3 Advertising and Targeting Cookies
We use Google AdSense to display advertisements on our website. Google AdSense uses cookies to serve ads that are relevant to you based on your interests and browsing behaviour across websites.
These cookies may:
- Track your visits to our website and other websites
- Build a profile of your interests to show relevant ads
- Limit the number of times you see the same advertisement
- Measure the effectiveness of advertising campaigns
These cookies are set by Google and are governed by Google’s Privacy Policy athttps://policies.google.com/privacy. You can manage your Google advertising preferences or opt out of personalised ads by visiting https ://www.google.com/settings/ads.
2.4 Functional Cookies
These cookies allow the website to remember choices you make, such as your preferred language or region, to provide a more personalised experience. They do not track your browsing activity on other websites.
3. Third-Party Cookies
In addition to our own cookies, third-party service providers may also place cookies on your device when you visit SimileVsMetaphor.com. These third parties include:
- Google Analytics — for website traffic analysis
- Google AdSense — for displaying relevant advertisements
- WordPress — for core website functionality
We do not control third-party cookies. Please refer to the respective privacy policies of these providers for more information on how they use cookies.
4. How Long Do Cookies Last?
The duration of cookies varies depending on their type:
- Session cookies expire when you close your browser.
- Google Analytics cookies typically last between 24 hours and 2 years, depending on the specific cookie.
- Google AdSense cookies may last up to 13 months.
- Functional cookies last until they expire or until you clear them from your browser.
5. How to Manage and Control Cookies
You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences in the following ways:
Through your browser settings: Most web browsers allow you to control cookies through their settings. You can set your browser to block cookies, delete existing cookies, or notify you when a cookie is being placed. Below are links to cookie management instructions for popular browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge
- Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac
Please note that blocking or deleting cookies may affect the functionality of our website and your overall browsing experience.
Opting out of Google advertising cookies: You can opt out of personalised Google advertising by visiting https://www.google.com/settings/ads or by installing the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.
Industry opt-out tools: You may also use the following industry opt-out tools to manage advertising cookies from multiple providers:
- Your Online Choices (EU): https://www.youronlinechoices.com
- Network Advertising Initiative (US): https://optout.networkadvertising.org
6. Consent
When you first visit SimileVsMetaphor.com, you will be asked to give your consent to the use of non-essential cookies such as analytics and advertising cookies. You can withdraw your consent at any time by adjusting your browser settings or using the opt-out tools listed above.
We recommend installing a cookie consent plugin on your WordPress site, such as CookieYes or Complianz, to display a cookie banner and automatically manage user consent.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our website practices. Any updates will be posted on this page with a revised “Last updated” date. We encourage you to review this page periodically to stay informed about how we use cookies.
8. Contact Us
If you have any questions or concerns about our use of cookies, please get in touch with us:
SimileVsMetaphor.com Website:https://similevsmetaphor.com
Contact page: https://similevsmetaphor.com contact Us
